Research Streams

CARE engages in projects focused on behavioral analytics for good. The center promotes analytics that will lead to prosocial human behavioral change in areas such as Sustainability, Education, Economic Development, HR Science, and Health & Wellness.


Mission: using analytics to measure and promote more sustainable behaviors.

Current Projects: Members are currently working with New River Light and Power to predict power consumption and developing ways to help people track and lower power use in real time. We saved the university $20,000 during our pilot project this summer and anticipate being able to save up to $250,000 a year once we reach full deployment of this project.


Appalachian State University Senior Jabari Myles won second place in the student poster contest at the 2016 Appalachian Energy Summit.  Jabari is currently, "predicting peak energy hours in North Carolina and Boone...with New River Light and Power to actually understand their customers better and figure out how to influence them and decrease their demand during peak energy hours."

Click here to learn more and listen to a podcast Jabari Myles at the Appalachian State Energy Summit. 



Mission: developing and implementing Educational Attainment Analytics to help people stay in school and complete their degrees.

Current Projects: The education domain is currently working with GEAR UP using analytics to help high school students make it to college. The GEAR UP program is ending its second year of a seven year grant. Additionally we completed a project with the Honors College at ASU where we developed an algorithm for yield management.


Predicting Secondary Education Attainment with Text Analytics

Economic Development

Mission: Developing and promoting tools and techniques to help promote more responsible organizational management.

Current Projects: Within this area, members are currently working with the High Country Workforce Development Board (HCW) “ help employers meet their workforce needs, help individuals build careers, strengthen the local economy, and meet the challenges of the global competition.” CARE supports HCW by providing analytical insights into their performance and the demographics of those they serve..

HR Science

Mission: The HR Science Research Team's mission is the obtaining, processing, and interpreting of knowledge pertaining to the use of social media in the hiring process. As a diverse community of researchers, we commit ourselves to the advancing and communicating of this knowledge through publications, conference presentations, and other outlets in order to both gain experience in the research field and spread our findings to the scientific community. 

Link to Website

Current Projects:
  • Perceptions of Organizations
    Research has shown that companies are investing more time and resources into social media in order to provide themselves a competitive advantage in talent acquisition. However, little empirical research has been focused on where job seekers create their perceptions of an organization. The purpose of this study is to examine how job seekers are building their perceptions of an organization through highlighting Corporate Social Responsibility (CSR) on corporate websites and social media.
  • Relevant & Irrelevant Characteristics
    Information readily available to recruiters and hiring mangers through social media often affects the employer's perception of a potential applicant. The Relevant and Irrelevant Characteristics team is centered around identifying what specific information on a social media page can affect these perceptions. The current study seeks to determine how overt and covert indications of gender, marital status, and sexual orientation conveyed through social networking sites can influence hiring decisions.
  • SNS Usage by Applicants
    In recent years, the use of Social Networking Sites (SNS) has become a defining feature of the recruiting process. As increasing numbers of employers utilize these platforms to screen job candidates, applicants are increasingly presenting themselves in online communities to impress employers. With such practices now mainstream, job applicants must question how their habits on such sites may affect their chances in the hiring process. Our team is currently proposing a study looking at the differences between individuals with varying degrees of social networking site use, and the connection to recruiters perceived hireability of the individuals.
  • Text Analytics
    Text Analytics is all about the search for information hidden within peoples' writing. Whether it's as simple as filtering applicants' resumes by keyword, or as complex as predicting personality from social media posts, text analytics is a fascinating area to be in right now! Our team is currently investigating whether or not peoples' choice of words can predict their future job performance. This could potentially give recruiters an additional resource in their toolbox to ensure they're hiring the best possible employee for the job.