January 15, 2020
By Andrew Scott
As part of the Center for Analytics Research & Education (CARE) focus on doing research and analytics for good, CARE has partnered with New River Light and Power (NRLP) to conduct on-going research projects. One of the recent publications coming from this partnership is “Energy Audits and Efficiency Rebates Drive Energy Consumer Satisfaction” in Natural Gas & Electricity. Dr. Thomas Mueller, Marketing Manager and Research Affiliate with CARE as well as Professor of Advertising in the Department of Communication,was the lead author on this article. Executive Director for CARE and Professor in the Department of Computer Information Systems, Dr. Joseph Cazier, Chief Data Officer for CARE and Assistant Professor in the Department of Computer Information Systems, Dr. Edgar Hassler and Dr. Jamie Russell, Director of Appalachian Energy Center and Associate Professor of Building Science and Research Affiliate with CARE, were also authors on the article.
This article discusses ways in which energy companies can communicate initiatives about environmental stewardship through a variety of outlets. NRLP used a survey of their customers to measure against variables in the “consumer perception of their energy partner” and “consumer response to energy incentives.” Through this study, NRLP found that communication materials that are open with customers about their environmental efforts, increases the partnership between them and the business.
“Our work with NRLP paves the way for energy providers to build better relationships with the communities they serve and increase individual customer satisfaction. The energy industry is evolving. The insights we uncovered will help providers plot a better course for the future,” stated Hassler.
If you have enjoyed the research information shared here and want to support the “Analytics for Good” initiative and our efforts to help in the UN Sustainable Development Goals, please consider giving to CARE through the “Give” button on the left side of the page. Another way to support the Center and spread the word is by following us on Facebook, Twitter and LinkedIn.
About the Appalachian Energy Center
The Appalachian Energy Center (AEC) at Appalachian State University conducts energy research and applied program activities in the areas of energy efficiency, renewable energy technologies, forecasting and modeling, economic development and policy analysis in a multidisciplinary environment that leverages the expertise of faculty, staff and students from across the university as a resource for private industry, local, state and federal governments, as well as nonprofits. Through its outreach programs and research, the Appalachian Energy Center benefits communities and citizens across the state by helping create new jobs, businesses and increased investment and income. Learn more at https://energy.appstate.edu.
About the Center for Analytics Research & Education
The Center for Analytics Research & Education is housed within the Walker College of Business at Appalachian State University. The mission of CARE is to engage and utilize the knowledge of our students, faculty and staff to help promote prosocial behavioral change within organizations and society.
About the Department of Communication
One of seven departments housed in the College of Fine and Applied Arts, the Department of Communication at Appalachian State University focuses on preparing students to succeed in the varied fields within the communication industry. The department offers five majors – advertising, communication studies, electronic media/broadcasting, journalism and public relations – and a minor in communication studies. Graduates work in a wide range of positions in media, corporate, agency, government and nonprofit organizations. Learn more at https://communication.appstate.edu.
About the Department of Computer Information Systems
At Appalachian State University, computer information systems (CIS) students gain valuable professional skills and capabilities that prepare them for careers in a wide variety of technology-related industries. Students learn how to successfully interface between the technical and management aspects within organizations. Part of the Walker College of Business, the Department of Computer Information Systems offers one of 10 undergraduate business majors at Appalachian, all of which promote solid business acumen and technical fundamentals. Learn more at https://cis.appstate.edu.
About the Walker College of Business
The Walker College of Business at Appalachian State University delivers transformational educational experiences that prepare and inspire students to be ethical, innovative and engaged business leaders who positively impact our community, both locally and globally. The college places emphasis on international experiences, sustainable business practices, entrepreneurial programs and real-world applications with industry. Enrolling approximately 3,000 undergraduates in 10 majors and 175 graduate students in three master's programs, the Walker College is accredited by AACSB International – the premier global accrediting body for schools of business. Learn more at https://business.appstate.edu.