Dr. Lubna Nafees’ research interests include sustainable and conscious consumption, social networks and social media. Her work has been published in Journal of Macromarketing, Journal of the Association for Consumer Research, Journal of Public Affairs, Journal of Marketing Theory and Practice, Journal of Food Products Marketing, The International Journal of Management Education, among others. She has also presented her research at national and international conferences such as Academy of Marketing Science, American Marketing Association, Association for Consumer Research, Society for Marketing Advances, Marketing Management Association, International Conference on Food Studies, Institute of Food Technologists Annual Meetings and INFORMS Marketing Science Conference. Her paper titled The Impact of the Social Media Influencer Power on Customer Attitude towards the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility won the best paper in track and conference at the Atlantic Marketing Association Annual Meet 2019.
She has co-authored a book on Family Managed, Multinationals and Public Sector Enterprises: The strategic choices for global competitiveness and has four edited books – Brands Rising as Products Fall, Brand Research, Innovative Management Education Pedagogies for preparing next generation leaders and New Age Admission Strategies in Business Schools. Her case studies appear in WDI Publishing, Ivey Publishing and the Case Centre.
Title: Teaching Fellow and Research Affiliate
Department: Marketing & Supply Chain Management
Email address: Email me